Dr. Shruti Srinivasan is an Assistant Professor at CHRIST (Deemed to be University). She has five years of combined experience in academia and industry. She holds an MBA in Finance and Marketing, an MPhil in Reward-based Crowdfunding, and a PhD. Her doctoral research focused on developing frameworks to enhance postgraduate employability and skills. Her primary research areas include marketing and entrepreneurship. She has published research in Scopus-indexed journals and presented at global conferences, including Oxford University, UK. She is committed to connecting academic insights with practical applications. Dr. Srinivasan has been a faculty member at CHRIST University for three years. Her teaching approach integrates industry experience and research-based insights. She is also a Distinguished Toastmaster, recognized for leadership and communication excellence. Additionally, she is an active member of AIMA, contributing to professional development. Her work emphasizes bridging the gap between academia and industry. She strives to prepare students for entrepreneurial and intrapreneurial roles in a competitive business environment.